Jeni Cross is the Director of Research for the Institute for the Built Environment and Associate Professor of Sociology at Colorado State University. She earned a bachelor’s degree from Colorado State University and received her Ph.D. in Sociology from the University of California at Davis. Her areas of expertise include conservation, community development, professional social networks, social norms, and behavior change. Jeni’s passion is applying the tools of social science (theory and research methods) to help communities and organizations create meaningful change. For example, she has created social marketing projects to improve radon mitigation, reduce substance use, and increase energy conservation. Her current research projects focus on how social norms influence energy conservation and how inter-organizational social networks contribute to innovation and sustainability.
Jeni is a talented and sought after lecturer and facilitator. She regularly gives keynote addresses and develops workshops for businesses, non-profits, local government and educational groups. Recently she has spoken about using social network analysis for informing the integrated design process, making organizational transformation for sustainability, and creating social marketing campaigns for conservation. Jeni is dedicated to the land grant mission for service and outreach and is known for her skill at translating social science into practice. She is an engaging speaker, making even highly technical knowledge interesting and useful to a variety of audiences.