Designing and delivering behavior change programming and guiding STARS certification strategy
IBE is working with Iconergy to provide sustainability support and behavior change programming to the University of Colorado at Colorado Springs (UCCS). In the winter 2023 semester, IBE designed, facilitated, and evaluated a pilot behavior program focused on students conserving energy and water in residential halls by adjusting showering habits. IBE used community-based social marketing (CBSM) to design and deliver a robust pilot program that included focus groups, intercept interviews, graphics and messaging, and ultimately, a pledge competition for three student dormitories and apartment buildings. UCCS will use the pilot program learnings and a sustainability culture survey to inform future sustainability programming. IBE is designing, administering, and analyzing the culture survey, which will be conducted with all campus stakeholders – students, faculty, and staff. IBE is also supporting UCCS with STARS certification renewal by facilitating the STARS core team and data collection champions.
Project Goals
- Deepen sustainability culture on the UCCS campus
- Increase adoption of sustainability behaviors by university students
- Create a committed core team to spearhead ongoing STARS certification
Deliverables
- Student-focused behavior change pilot program and evaluation
- Campus-wide sustainability culture survey, analysis, and resulting recommendations (forthcoming)
- Facilitation and structural materials to support STARS core team and data collection champions