Designing and delivering behavior change programming and guiding STARS certification strategy
IBE worked with Iconergy (an energy performance consultancy) to provide sustainability support and behavior change programming to the University of Colorado at Colorado Springs (UCCS). In the winter 2023 semester, IBE designed, facilitated, and evaluated a pilot behavior program focused on students conserving energy and water in residential halls by adjusting showering habits. IBE used community-based social marketing (CBSM) to design and deliver a robust pilot program that included focus groups, intercept interviews, graphics and messaging, and ultimately, a pledge competition for three student dormitories and apartment buildings. Pilot program learnings can inform UCCS’ future sustainability programming. IBE also designed a culture survey to be conducted with all campus stakeholders and supported STARS certification renewal by facilitating the UCCS STARS core team and data collection champions.
Key Outcomes
- Informed future strategy to deepen sustainability culture on the UCCS campus
- Promoted sustainability behaviors among university students
- Guided the creation of a core team to spearhead ongoing STARS certification
Deliverables
- Student-focused behavior change pilot program and evaluation
- Campus-wide sustainability culture survey, analysis, and resulting recommendations (forthcoming)
- Facilitation and structural materials to support STARS core team and data collection champions
